Successfully completed a Sales and Marketing Boot Camp at Raznameh, gaining valuable hands-on experience and contributing to various projects, including
What he did?
Gained proficiency in company digital tools, including navigating and utilising our ERP system, managing tasks, using CRM software, requesting time-off, logging work hours, preparing daily reports, communicating with clients through the system, and effectively using the organization's email platform.
What he did?
Gaining expertise in digital marketing, 3 in-depth articles and 6 video presentations have been created. These materials are published on our website and shared across our social media platforms, enriching our online presence.
A targeted effort was made to generate 300 industry-specific leads, followed by a strategic cold email campaign designed to attract them to the company.
Giuseppe Sacco Articles and Videos
Porter’s Five Forces Explained: Unveiling the Secrets of Competitive Strategy
Porter’s Five Forces Framework is a foundational tool in strategic business analysis, developed by Michael E. Porter, a distinguished professor at Harvard Business School and an authority in competitive strategy. Published in 1979 in his groundbreaking book “Competitive Strategy,” this model has become one of the most widely used frameworks for analyzing the structure of an industry, helping businesses gain insights into the competitive forces that shape profitability.
By: Maria Teresa Fotticchia
Everything about Influencer Marketing
In English, the term influencer has been in use since 1664 “with the generic meaning of a person who influences something or someone” a much longer and more complex story emerges than one might believe, linked to the ability and power to influence the tastes, orientations and behaviors of others.
Going back through the centuries, we discover how all this was first and foremost the prerogative of the sovereigns, who literally dictated the law in their courts, establishing ceremonials, etiquettes, dress codes, ultimately the uses and customs of their guests. Starting from some of the best-known monarchies of the past, we can try to trace a chronology of the influencers ante litteram, i.e. those exceptional personalities capable of shaping the “trends” at will, triggering authentic aesthetic upheavals that, from their respective circles, then propagated to the various strata of the population.
By: Maria Teresa Fotticchia
Streamlining Your Campaigns for Greater Efficiency
The Blue Ocean Strategy is a business and marketing approach developed by W.Chan Kim and Renée Mauborgne, professors at INSEAD, focuses on creating untapped market spaces (or “Blue Oceans”) rather than competing in saturated markets (or “Red Oceans”).
By: Maria Teresa Fotticchia